PHUKET, Thailand – 20 January 2026 – Anantara Vacation Club (AVC), Asia’s premier vacation ownership programme, and UMITO, a Japan-based hospitality company developing and operating small luxury hotels on exceptionally rare oceanfront locations, have entered into an agreement to enhance travel flexibility for both brands. This collaboration allows AVC Club Points Owners to enjoy stays at UMITO’s distinctive properties across Japan, while UMITO owners gain privileged access to select AVC accommodations.

Unlocking More Destinations for Both Brands

AVC Club Points Owners can use their Points to book stays at UMITO’s stylish coastal properties, celebrated for their modern design and immersive local experiences. At the same time, UMITO owners will be able to explore AVC’s resort lifestyle and community, including at the brand’s signature Club Resort in Mai Khao Phuket.

A Shared Commitment to Elevated Travel

“Our Club Points Owners seek authentic experiences wherever they go, and UMITO complements our offerings perfectly,” said Winston Tsang, COO of Anantara Vacation Club. “This collaboration reflects our commitment to providing our Points Owners with meaningful choices and memorable stays.”

Teppei Hori, Founder and CEO of UMITO, stated, “We are truly delighted to announce this partnership with a globally renowned brand like Anantara Vacation Club. Given the strong existing ties and passion for travel between Thailand and Japan, we are confident this collaboration will be a source of great joy for both brands. It will not only provide immense value to UMITO owners but also mark a significant step forward in elevating Japan’s luxury resorts to a global standard.”

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About Anantara Vacation Club

Anantara Vacation Club (AVC) provides our Club Point Owners with seemingly endless opportunities to enjoy holidays and experiences, whether at home or abroad. Through a flexible points-based programme, Points Owners can explore Club Resorts across Thailand, Indonesia, Dubai, and New Zealand, as well as 4,300+ resorts and hotels around the world through partnerships with other hospitality brands and affiliated timeshare exchanges. The Club also curates experiences beyond stays, including Michelin-starred fine dining, trendy beach club parties, exhilarating summer camps, and much more. Anantara Vacation Club is a part of Minor Vacations, an umbrella brand created by Minor Hotels to expand and innovate timeshare and vacation ownership products and services.

About UMITO

UMITO is a Tokyo-based developer and operator of small luxury hotels, specializing in premium oceanfront properties. Under the concept of "Living with the Sea," UMITO develops and operates exclusive villas and hotels in Japan’s most scenic coastal regions, including Atami, Kamakura, and Okinawa. The company offers a unique shared villa ownership (fractional ownership) model that allows individuals to own luxury real estate. Through seamless spaces designed in harmony with nature and warm, attentive hospitality, UMITO is redefining the second-home lifestyle.

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Media Contacts

Anantara Vacation Club
Marisa Chicarelli, Marketing Communications
marisa_ch@minorvacations.com

UMITO
International Business Development
international@umito.jp